Live
Hadaya
هداياGift wrapping for Salla stores. Beautiful wrapping options at checkout, real revenue lift.
CheckoutGift wrapBilingual
eCommerce app studio · Built for SallaSimple rules.
Simple rules.
Infinite patterns.
We're an eCommerce app studio building focused tools that help Salla merchants grow their stores — from discovery to checkout to retention.
Our apps
Each one fills a real, validated gap in Salla's ecosystem.
Building
Umnia
أُمنيةWishlists & back-in-stock alerts. Capture demand, recover lost sales via WhatsApp + email.
WishlistsAlertsWhatsApp
Exploring
Next
…The pattern continues. New focused tool for a validated merchant problem.
TBD
What we focus on
Every app we ship is judged against four outcomes.
Better merchant experience
Tools that fit how Salla store-owners actually run their day, not how engineers wish they did.
Better buyer experience
Every interaction with our apps feels native, fast, and bilingual by default.
More revenue, less work
Each app earns its install: measurable lift, no babysitting required.
Built to last
We own the architecture, ship in two languages, and treat reliability as a feature.
About the studio
fractal code is a small studio building Salla apps. We pick one merchant problem at a time, validate it with real stores, ship a focused tool, and let the portfolio compound.
Built in Germany, shipped for MENA. Bilingual by default, Salla-native by design.
Build log
Apr 2026Umnia in private beta
Feb 2026Hadaya launches on Salla App Store
Jan 2026fractal code formed
Get in touchhi@fractalcode.dev